DIFFERENT STRATEGIES. WHICH ONE IS RIGHT FOR YOU?
Live streaming video events enable you to communicate essential information in a format that seems personal to the viewer, engaging them individually. Some streaming strategies allow the viewer to respond and engage directly with the presenter in real time, dramatically improving the impact and success of the presentation. Others rely on social media to continue the engagement.
While there are many strategies beyond the four presented here, we will take a look at four streaming projects we have done for our clients that employ some of the most popular and trending strategies. Below, we have included case study or sample recordings for each strategy used.
How we used CUSTOM LMS integration as a virtual classroom for Hyundai USA
Hyundai USA wanted to create a streamed live, online, new model rollout event, designed to inform, educate, and train more than 5,000 dealership personnel, at over 800 dealerships nationwide in just 3 days. This highly-produced event featured many unique methods of engagement.
This highly-produced event featured many unique methods of engagement. This event included multiple live presenters, live discussion panels, sets, video roll-ins, graphic illustrations, animations, along with text-in and email viewer queries. The event also featured online quizzes for participants which provided immediate data on the effectiveness of the presentation. The event was integrated into Hyundai USA’s Learning Management System (LMS) allowing for employees to login to the event creating immediate measurable feedback and results for management.
YOUTUBE LIVE INTEGRATION
How we used YouTube LIVE for a Live Webcast featuring the U.S. Surgeon General for Facing Addiction!
Facing Addiction produced a live half-day Health Education online event called “Facing Addiction in America: A National Summit” on the topic of addiction with the unveiling of the National Addiction Report.
Live streamed to both YouTube and Facebook simultaneously from the Paramount Studios lot in Hollywood, this event featured the United States Surgeon General, Dr. Vivek Murthy. This event was designed to both educate a live and online audience with high profile hosts, live feeds and panel discussions.
FACEBOOK LIVE INTEGRATION
How we used Facebook LIVE for a Facebook and web interactive event for My Faith Votes!
During the 2016 Presidential election, My Faith Votes message was to get voters to the polls. We helped this non-profit organization created a series of live web events hosted on Facebook Live directed at the general public.
In this example, this particular episode featured, national Radio/TV personality, Laura Ingraham. This strategy allowed them to engage and activate their target audience to participate both online and by phone.
How we used WebEx for a Live Interactive Presentation for Econolite!
Econolite Group, one of the countries largest manufacturers of transportation management sensors and controllers, wanted to host a live B2B product training event using WebEx, directed at their national sales team, distributors and client end-users.
This strategy involved presenting a live, streamed video demonstration with graphic and video illustrations, combined with product presentations. The Econolite experts explained and demonstrated how their traffic sensing products could work standalone, or in combination. This WebEx event included a Q & A session at the end, which resulted in immediate direct selling opportunities.
Clients that have trusted Phase 3 Studios to produced strategic, entertainment based live events and streaming events for Fortune 500 clients, include Hyundai USA, STX Entertainment, Disneyland Resorts, Experian, Ingram Micro, MSNBC, Fox News, On24, and many others. We provide network television production values, along with a strategic, “headache-free” approach to achieving your business goals.